Rich Hilfiger’s Meaning of Tango Hotel | NATO Collection

NATO Inspires the Start of Tango Hotel

“818 Tango Hotel ready for lift off,” a sentence familiar to pilots but a sentence so close and dear to our founder. Growing up on the Hilfiger Private Jet, "Tango Hotel" would become the epic quote heard in the beginning of each flight. 

The name of the famous jet ends with TH which translate to “Tango Hotel” in the NATO phonetic alphabet. This phrase impacted so largely that it inspired a brand and a permanent vacation lifestyle. It pays homage to his greatest influence, his father. Father and Son, creatives, traveling the world, living life to the fullest.

The NATO Collection brings it all together, taking inspiration in what started it all. In this collection we show the NATO flags of the letters "T" "H" "C", referencing Tango Hotel Collection. The color palette is multiple shades of blue, with the graphics a Tango Traveler's globe.

The NATO Collection includes hoodies, sweatshirts, t-shirts, shorts and sweatpants. Check out the collection here.